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Apr

5

New Technology and Real Estate Agents

Filed Under Economy, Helpful Information, Technology | Leave a Comment

040508

I was recently accepted as a guest Blogger and Technology advice contributor over at the Home Gain Real Estate Blog. Since my back ground is based in the technology sector and I have been actively involved in the Real Estate industry for some time, it made sense for me to contribute to the larger Real Estate society of Bloggers and those that look upon Home Gain. After all Home Gain was one of the first major players in the online scene of Real Estate and competitors like Zillow have continued to hone their best practices following the path all ready blazed by Home Gain.

With that, I was warmly introduced into the Home Gain family by the Marketing & Communications Manager Jessica Gopalakrishnan of Home Gain on Thursday April 3, 2008

My first article written exclusively for the Home Gain Blog is entitled New Technology and the Social Forest. In the article I take a look at the amount of Industry published self help articles aimed at Realtors that are not into the Social Media aspects of today’s online Real Estate.

This article has started a lively debate and several comments have all ready developed from the article. The comments are positive and supportive of my article comments. However, one comment in particular I felt should be drawn out for more dialog. So I thought I would share it here and then those that want to continue can do so, as well as having you check out the base article over at the Home Gain Blog.

So moving on:

_{Steve Obermon commented:}

_{?There really isn?t a one-size-fits-all entry point to social media marketing. There are many entry points and if one does not work for a Realtor, they should just try another until one works in their market.}

_{Those who choose not to participate in social media do so at their own risk.}

_{Eight out of ten housing consumers are on line ? are you visible to them as a Realtor? When they contact you by phone or email, are you available?

Is your brokerage set up to work in web time?

Good basic questions to start with ? and review as you go along.}

_{And,yes ? seek out the best advice you can get for free and pay for if you need it.}

_{Start as soon as you can your market is waiting!?}

My Reply to Steve:

Trial and error in the Technology arena especially in the current market is only for those that have the aptitude, foresight, time and money. If you are one of the agents I referred to that still has issues managing your email and trying to figure where to find files on your PC then you need professional, expert advice. The first place you should look would be your local community college or other technical training resources in your community to get you up to speed with the rest of the business community on basic computer skills. Trying to jump in on the social scene without the basics will make you even more confused and steer more agents way from the very thing they should be learning to embrace.

Every one talks about consumers on line, and most of those consumer are more computer and web savvy than your average Realtor.

Why ? Because most of them have grown up with games and computes from the very onset.

I have very vivid memories of when the PC revolution really hit me. Do you recall when yours was ?

It was in my first year at a community college back in the mid 80?s. I was taking English composition 101 and had to write weekly short stories for submission. I was on active duty in the Navy at the time and had access to IBM Selectric typewriters which were the best you could get at the time. Obviously, word processors were only used by those that could afford them. While Apple had started building PC?s in the late 70?s it was not until IBM started selling the Personal PC in the 80?s that Personal Computer usage really started to take off. So here I was typing, re-typing and correcting my term papers only to find out I missed a major typo that cut my final grade by a whole grade point. Yet, the top student in the class did all her work on an Apple PC. At the time, my thought was that she was cheating. Interesting enough, I was all ready involved with computers as my job in the Navy was as Technical Instructor teaching students how to maintain and repair system utilized on the then most advanced Submarine of the time, the Ohio class Trident Submarines. The systems I worked on were the Univac AN/UYK-7 and AN/UYK-43 systems which were the US Navy’s standard main frame computing system for war ships. So, I had a head start on the technology arena, and I still spend a massive quantity of my time learning and trying to stay up to date on the technological changes which seem to happen at an almost daily rate.

Yet, many of today?s realtor’s have not been involved with computers of any type for this length of time. Not that anyone should have to match my skills, thats not what I am implying here however, they should be more proficient at the normal tools of business for that profession. Statistics will bear that most children born to these same Realtors have mores computer skills than their parents.

If there was an aptitude test for a Real Estate Agent to obtain or renew their license today , based on the ability to manage email, organize files on a computer and be able to aptly use MS Office tools like Outlook, Word, Excel and Power Point, I would wager my home that over 50% of the active Real Estate agents in the US would fail and loose their license.

This is a rather huge issue and NO ONE is willing to even discuss it, except maybe me. The Brokers I think are the ones who have looked the other on may of these issues, yet again many Brokers I know and have talked with suffer from the same affliction. Yes, there is a lot of training available by the various Realtor Organizations, but much of it is still fee based, and from the ones I have investigated they cost more than the tuition to a local community college or technical school would charge.

If NAR really wanted to assist Realtors, they would open up their E-PRO classes to any realtor. Or even better yet, make it mandatory in order to for you to renew your license. But the fee structure should be waived and they should also institute basic skill sets.

In my opinion: When this happens you will see more agents embrace blogging and Social Media. Until then they should look to experts in their fields to get them up to speed.

In my neck of the woods or even yours that would be Get Found Now. Go ahead, go to Goggle right now and type in the name. What you will see is the number one listing, they are Social Network Marketing Experts SEO Blog Design Web 2.0 … etc. They can get your site where it needs to be at.

If your goal is get to eyeballs to your site, that is increase your site traffic, so you get more phone calls etc?then pick someone who has a proven track record of doing just that. Weather you have a static site and just want improve upon it by adding blogging, or maybe your blogging is not getting you anywhere and you need some one to look your site over and tell you what needs to be done, check them out.

Shameless Plug: Now when you want to talk about Video for your site, I am not talking about your garden variety You Tube video. I am talking about a Viral Social Media Video campaign that works in synergy with your blog system to get your message noticed. If that?s your cup of tea or coffee as it may be, then check us out and give us a call over at Virtual Interactive Systems.

The lazy agents way to collect a paycheck

Why we should embrace change

Tags: SEO,+Social+Network+Marketing,+Social+Network+marketing

+Experts,+SEO,+Blog+Design,+Web+2.0,+Video,

+Video+for+the+web,+Socail+Media+Campaign,

+Viral+Social+Media+Campaign,+Real+Estate

+Video,+Real+Estate+Blogs

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Mar

1

1 in 3 Home Owners with Negative Equity according to Zillow

Filed Under Economy, Finance, Helpful Information | 2 Comments

Zillow revised their 4^th Quarter report late Thursday the 28^th of February that according to Zillow ?MORE EXPLICITLY DESCRIBES THE RATES OF NEGATIVE EQUITY FOR ALL HOMEOWNERS IN THE U.S. IN EACH OF THE YEARS 2003, 2006 AND 2007.? The original report had been released on February 12th as reported on PRNewswire.

In that report the key news was with regards to Condos where Zillows stated that Condos had posted the largest Year-over-Year value declines; down 7.4% compared to single family housing that was down by 5.5%.

This is the 3^rd News Release by Zillow for the month of February. I strongly believe, that the main reason for this clarification was the confusion and somewhat dissolution by most home owners at the report posted on February 7^th, where Zillow reported the findings of a survey that revealed, that Home Owners were in Denial or Inattention to what was happening in their markets with many indicating that other houses had lost value but not theirs. Actually I think Zillow was spot on here.

The new report does add some clarification to the 3^rd Paragraph as detailed below:

?The continued decline in home values means many U.S. homeowners saw equity slip away while more homeowners were pushed into negative equity situations, meaning they owe more on their mortgage than the home is currently worth. Nationwide, those at most risk of being underwater on their mortgage are those who bought in the last two years when most markets peaked. Of those who bought in 2006, 39 percent now have negative home equity as do 30 percent of those who purchased in 2007. By comparison, only 3 percent of those who purchased five years ago, in 2003, and less than one percent of all homes in the U.S., in each of the years 2003, 2006 and 2007, have negative equity.?

What really puts this into perspective are the graphic images from Zillows Zindex Home Value Estimator

Hers is the link for the full size US Map version below:

Zillow_Zindex

I have also compiled a quick look at the Greater Tampa Bay Real Estate scene including Sarasota so you can gain a good perspective of the shape that we are in locally in Florida.

Click on the thumbnail picture (below) to pull up a larger view:

20

MLS Data compliance and NAR vs. DOJ

Filed Under Helpful Information, Marketing, Real Estate, Technology | 3 Comments

SpinCylce Marc Davison of 1000 WATT Consulting wrote an article for Inman Real Estate News recently that was in part an answer to a discussion that had been started over at the 3 Oceans Real Estate Blog site, regarding the entry of a New Search firm in the real estate arena called DOT HOMES.

Both posts elaborated on the issue of compliance of IDX data within the search realm. I think this is a good topic to continue because in my humble opinion I think that Marc and Kevin both missed on discussing an important aspect in their respective discussions. While I commend both for bringing up the topic they do not fully detail the problem or the issue at hand here.

Yeah.. Marc does a good job of describing the facts ?that home sellers are not interested in this issue other than they want to sell their house and want the listing data displayed anywhere an every where that will give them a possibility of attracting a buyers attention.?

The problem I have with the context of the issue is that both guys refer to the data as the Brokers Data and that it is a broker issue. That is only partly correct. The larger issue over control of the data that both failed to mention, is the control of the listing data by the local MLS boards. (Multiple Listing Services)

Let me explain for the layman here; Brokers have to pay fees for the IDX (Internet Data Exchange) or RETS (Real Estate Transaction Standard)feeds and many of the MLS Boards have draconian limitations on how and where the data can be displayed. Part of the issue also runs into fairness, competitiveness and the rules of fair play, when they (MLS Boards) appear to have different rules for different brokers and vendors based on who is in this month with a particular MLS board.

Take for example the Utah MLS board. They won?t provide an IDX feed unless you pay thousands of dollars a month. Yep you go it right, THOUSANDs. Another one I have personally dealt with in the past was Lake Tahoe-Incline Village MLS who are so overly protective of their data streams, and these are only a few off the top of my head that I can readily recall of the many MLS’s across the U.S. Who are they protecting though? In the current housing market they are killing the careers of the very people they claim to protect.

MLS Compliance is a rule who?s time has come and gone and should be done away with to better the industry as a whole. In it?s current incarnation it is behind the times, out in left field. In fact you could even say that the current policy?s of the MLS boards are effectively holding your homes listing data for ransom, adding to the quagmire of all ready declining home sales.

I think the the MLS boards are going to have to adopt some type of open source protocol on a national platform, so the likes of DOT HOMES can readily disseminate the data to those consumers who are looking to buy.

I really am not one to advocate the Federal Governments intervention in business, but as the U.S. Justice Department continues it?s probe into NAR?s (National Association of Realtors) business practices it might behoove all of us if they take an even closer look at how the individual MLS? are run and controlled and whether or not NAR?s influence has anything to do with the issue.

NAR has been working to formulate the new rules into what is called the Internet Listing Display (ILD) which is suppose to replace the current IDX and RET?s policy?s. Most of this is as a direct result of the FED?s probe. To date the standard has not been completed and the FED?s initial probe completed in November 2007. A court date of July 7, 2008 has been set.

This is what NAR has posted on their site: NAR strongly disagrees with the government’s contentions and is vigorously defending both the MLS as a vehicle for broker-to-broker cooperation as well as the ability of a listing broker to control the use of that brokers listings on the Internet by competitors.

The problem as I see it is; that the MLS? boards have way too much control and are stifling competition by not allowing those with valid business reasons access to the data, with out putting often times unjust qualifications or access fees for the usage of the data.

Either way there needs to be change in the way business has been done in the past to accommodate future technology and the changing way in which consumers conduct research to purchase homes. My research on DOT HOMES also shows that they provide a direct link to the listing agent without having to drill through tons of minutiae. And that is a good thing !

Will you find your home on Roost ?

Why we should embrace change

Feb

13

Denial will stop you from selling your home

Filed Under Buyers Tips, Economy, Finance, Helpful Information, Seller Tips | 3 Comments

Take a quick look at this video segment:

A new report from Zillow.com shows home values dropped nationwide by 3%. Chief Financial Officer Spencer Rascoff discusses which cities saw the largest declines.
Time for little cold water on the face for those that have obviously been asleep for oh..the last year. Hey times are tough, I don?t need to rehash all the media hype of the last several months however, todays news has continued with fact that Mortgage Applications volumes decreased this last week in large part because the interest rates started creeping back up again. The Wall Street Journal reported on Zillows market data from Monday, that outlines the Bubble Areas of California and Florida. Basically, they reported that prices are still falling and may continue to fall more.

So where does this leave the home owner that really wants to sell their home ? Well first off you have to be really motivated to sell. Yes it is difficult the house you are selling was to bank role your retirement plan and so you have a certain number that you feel you have to sell at. Sound familiar ? If this is you then you had better get your head out of the sand. Either take your home of the market and forgo that retirement plan for a year or two or reduce your house to what your realtor says it should sell at. And even then you need to be prepared to lower the price even more again.

That is if you want to really sell your home ? Now maybe you don?t have retirement in mind, but you wanted to profit from your sale. Who doesn?t ? However, if you have had your home for some time, you have a lot of room to work with. It is unfortunate that homes are over valued. And yes that means the very one you are trying to sell now.

You can read more of this article by the WSJ concerning your R.O.I. here:

As I am writing this, I am also reminded of an article I read in January?s issue of Realtor Magazine discussing this issue of Realtors trying to get Sellers to Get Real. They did cover both ends of the spectrum and covered unrealistic buyers expectations too. The larger issue that we face here in Florida is the fact that our homes are over valued. It is not personal, believe me, we bought into a new home at near the top of the market. If we had to sell today we would loose a lot, but that?s just what the market bares right now and being realistic is the only way to keep moving forward.

If you are a Realtor and have ?clients who won?t budge from unreasonable thinking,? then you may have to try an alternative approach to the one you are currently using. One of those items that I find no one has mentioned is the use of BLOGS. Yep, give them the web site address here or email them the link to this article. They can get mad as hell at me, but I have included the links to the statistics within this article.

I can?t say it any better than this ?When you have clients or prospects that are being unreasonable, it?s your job to help them revise their expectations based on the market reality.? I have to give credit where it?s due. This quote is from Kelle Sparta?s article that I mentioned above. (Kelly is the author of The Consultative Real Estate Agent).

In closing, it appears that the signs of denial for Sellers are still all over the map here in Florida and California. . Inman news covers it fairly well in their article entitled Denial: Didn?t we do this stage already ?

How to avoid foreclosure

Pricing your home to Sell

How to stop foreclosure - 101

Feb

9

Florida’s indifferent real estate market in Tampa…huh ?

Filed Under Economy, Finance, Helpful Information | 1 Comment

Yep, it?s that time again. The NAR Real Estate forecast report was released on Thursday February 7^th. As is usual with NAR?s chief economist, Lawrence Yun, he mixes it up to the point you just have to say ?huh ?

The title of the report itself really sets it up. ?Existing-Home Sales to Hold in Narrow Range, then Begin Upward Trend??huh ?

This is the summary of the report by NAR: Soft market conditions are forecast to continue for existing-home sales in the months ahead, with improvement expected by the second half of this year if loan limits are increased?.. huh ?

Current housing conditions vary widely? huh ?

You can review the report your self from the link above but from all accounts they are saying the market is so, so?.which according to the dictionary I checked means it?s an indifferent market?huh ?

Well now that I have dispensed with the things that make you go huh ?

The real meat and potatoes came out about (2) days earlier from a local source that I find a bit more reliable or credible, however you like to portray the data, NAR does not really have a great track record of getting to the issue at heart without um..making you say huh ? OK I promise no more. Anyhow, the source of the data is an economic and financial consulting firm based here in Florida called FISHKIND and associates. At least as it pertains to Florida?s economic forecast they have the data to back up what they talk about. Dr. Hank Fishkind is often referred to in the Florida media as ?Florida’s best known economist ?. Dr. Fishkind presented his report to the Bay Area Real Estate Council on February 5^th, 2008

Since our business is all about Florida?s Tampa Bay Area, hence Greater Tampa Bay Area Real Estate, we were really pleased to see that the reporting data shows that a good portion of the Tampa markets may have hit bottom and are ready for the turnaround to begin.

A few of the highlights of Hank Fishkinds February 5 meeting are:

1. HOME SALES: Pasco and Hernando counties’ housing markets have hit bottom and are most likely to start the the turn around ?.this will be seen later in the year. Hillsborough County is close to the bottom, but Pinellas County has a few more months in this downturn before home sales and prices will stabilize.

2. FORECLOSURES: While bad in certain neighborhoods, Dr. Fishkind thinks foreclosures have received way more press than they deserve. Measured against the total housing market here, they’re a “thimble in the ocean.”

3. AMENDMENT 1 PROPERTY TAX CUTS: Don’t expect any noticeable stimulus from tax cuts this year. We won’t get a tax break until next year. Plus people are still having difficulty selling their houses, making the portability issue a moot point.

4. CONDO CRISIS: Dr. Fishkind was not too high on condos in Pinellas and Hillsborough counties. He said oversupply, combined with limited sales, “makes me nervous.” He sees no bottom yet here.

5. MORTGAGE RATES: Good news here. Dr. Fishkind expects home loan rates for credit worthy borrowers to continue to drop to below 5 percent this year. If you have equity left in your home , it will be a good time to refinance.

You can down-load a copy of Dr. Hank Fishkinds Power Point report in PDF format entitled **Economic Outlook U.S. and Tampa Bay/Bay Area Real Estate Council.

** Be sure to check out pages 28 to 63 of the PDF for Tampa Counties (158 to 197 as listed on the lower right corner of the presentation).

Dr. Fishkind also spoke on local Orlando Radio station with regards to the Amendment 1 Property Tax cuts. You can access the audio by clicking in this link >> Click here to listen to story.. (You don?t need an ipod to listen. If you have a PC with Windows Media Player installed ?..no problem.)